Mediation of Lady Gaga free essay sample

This essay unpacks the life of cultural objects based on Scott Lash and Celia Lury’s argument in the book of Global Culture Industry: The Mediation of Things. It draws on a set of case studies of a current phenomenon in music and culture, Lady Gaga, using the framework of The Global Culture Industry. Lady Gaga has only been in the spotlight since she first appeared on the television in 2008. Since then, she has been gaining her fans from all over the world. She is seen as a brand that has a global flow of movement. The theory is tested by being compared to other writers’ view on social objects, which includes Karin-Knorr Cetina (2002), Appandurai (1986), Deleuze (1994), World Industry of Information Culture industry was the term that first mentioned by Adorno and Horkheimer in Dialectic of Enlightment (1947), which has been the main reference to the critical theories. However, in the glorious era of ‘dot. We will write a custom essay sample on Mediation of Lady Gaga or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com’ and social network such as blogs, twitter and facebook, the relevance of the theory is questioned by contemporary theorists. One of the critiques is elaborated in Lash and Lury’s Global Culture Industry: The Mediation of Things. The book is driven by the concern of the implementation of Adorno and Horkheimers’ Cultural Industries in the global media age. The main argument of the book is culture has taken on another different logic with the transition from culture industry, ‘that globalization has given culture industry a fundamentally different mode of operation’ (Lash Lury, 2007: 3). The view of the objects is rather metaphysical than dialectic. Since the emergence of information industry and the global communication system, culture has been seen in different perspectives. The second half of 1990’s was marked with the 2 boost of globalization of the information economy and the rise of cyberspace. The academic studies were followed by business and management analysis with the emphasis on non tangible assets. In this ‘regime of signification’, signalling ‘not simply a shift to a new mode of producing and circulating signs (cultural commoditization), but an alteration in the very relation between culture and economy’ (Wernick, 1991 in Grainge, 2008). In the nature of capitalism, brands were one of the non tangible assets that have been gaining attention from the world. As Lash and Urry pointed, culture industry is a branded circulating intellectual property (Lash Urry, Economies of Signs and Space, 1994). Moreover, the reproduction process is reassuring the sign value (Grainge, 2008). Lash and Lury argues that global culture industry of operates through brands. Anthropologically, culture is seen as ‘the signifying system through which necessarily (though among other means) a social order is communicated, reproduced, experienced, and explored’ (Williams, 1981: 13). Because culture is the main object of the study, signs and text are the analyzed rather than the objective process that is emphasized in ‘political economy’ (Du Gay, 1997; Hesmondaghl, 2007). There is also ‘culturalization of economic life,’ where ‘contemporary capitalism was marked by a degree of reflexive accumulation in economic life, that included a new degree of aesthetic reflexivity in the spheres of both production and consumption, as capitalist reflexivity in the spheres of both production and consumption, as capitalist production became increasingly design-intensive and oriented toward niche consumer markets’ (Lash and Urry, 1994 in Flew, 2005). In this sense, culture has been industrialized. Hesmondaghl (2008) defines culture industries as a sector or a linked production system which involved in the production of social meaning and deal primarily with industrial production and circulation of texts. The essay will focus on linking a music brand with performing arts, fashion, publishing, and video games. 3 In spite of its multi-billion dollars success, the singular form phrase ‘culture industry’ was first identified by German scholars Adorno and Horkheimer in Dialectic of Enlightment (1947) to show the negative side of the information manufacture. The book probes how the culture industry manipulates its consumers through mass media for ‘the interest of financial profitability of corporate oligopoly’ (Lash Lury, 2007: 3). Human beings become dependent on it and the industry legitimates the power of cultural producer or elitists (Adorno, 1997). At the time the book was written, culture was still in the realm of superstructure, where domination and resistance through ideology, symbols, and representation. Nevertheless, Lash and Lury believe that some of the process no longer exists with the situation in global culture industry era. Images and other cultural forms are thingified, not in the superstructure, but in the materiality of infrastructure, dominating ‘both the economy and experience in everyday life’. Instead of circulating as identical objects, cultural entities have the dynamics of their own and move as if it is by accident and unintended. The form of the objects is not static as an atom and determined by the intentions of their producers (top down). Biopower in Cultural Entities One of the arguments of Global Culture Industry is that the industry is animated (Lash and Lury, 2007: 21). In the logic of ‘singularities’, cultural objects ‘move and changed through transposition and translation, transformation and transmogrification’ (Lash Lury, 2007: 5). Translation is ‘an organizational process in which the product moves in a linear, sequential fashion as a short story to a book, a film, video television and so on’ (Lash Lury, 2007: 25). Authorship, creativity, regional or national culture are understood as the result of integrity of an artistic work related to others. By transposition, Lash and Lury mean the intensive features of the 4 object that enables movement, rather than any kind of aesthetic integrity. The movement of transposition is characterized by multiplicity, intensive, associate series of events, merchandise promotion, and publicity. Organized in part by the laws of trademark and passing off, transposition defined by territorial boundaries from multiple origins. It also can be seen as a zone of identity in order to sell products (Becket, 1998, in Lash and Lury, 2007:25). Meanwhile, is an activity to change into a different shape or form, especially one that is fantastic or bizarre (Menheim, 2010). The objects are viewed as ‘a product of normative or instrumental rational action (mediated by a set of internalized habits and expectations) in the first, and as an outcome of social interaction in the latter’ (Leschziner, 2005). Cultural objects are seen as monads that live in different forms by a trace with a memory complex. Unlike commodities by Adorno and Horkheimer that are seen as atoms, monads are self-energizing have their own lives. They are living in microstructures. This culture of circulation is not anymore determined by the producers as Adorno and Horkheimer stated. The value is added in this movement or self-modification throughout the range of spaces. Therefore, the indeterminacy process of production and consumption are the matter of the ‘construction of difference’. This logic of difference is where brand, one of the cultural objects (Lury, 2004), work, and circulate. The embedding of social meanings and relations in physical world constitutes a social ‘morphology’, a spacial arrangement of material objects that constitutes the landscapes, settlements, and technologies to which human actions relate. This book’s argument is in the flow of the objects’ movements, media becomes things, and things can transform into media. Argument is nuanced chapters ma pping the biographies of seven ‘cultural objects’, which are four media that becomes things, such as Toy Story and 5 Wallace and Gromit; and three things that become media: Euro ‘96, Nike, Swatch. The analysis was drawn from a number of different points of view, which are anthropology, science and technology, media theory, biography, multiplicity, and economic sociology. The theory has a number of influences, including Appadurai on how it traces the objects by following them; Deleuze in relating the objects to one another; and Karinn Knorr Catina in the logic of the space of the objects, in microstructures or networks. Brand Has Risen As mentioned before, brand plays a key role in today’s global culture industry. ‘Culture is driven by imagination’ (Tuan, 1998). Within the growing critical literature on brands, the cultural work of logos, signs and trademarks has often been read symptomatically, an aspect of the thickening hegemony of global capitalism and of the social disjunction represented in the production and promotion of goods. Brands have lives of its own that actualize themselves. It flows from brand’s memory, that is ‘brand identity’. A range of series of goods or commodity generates a brand with diversification of products. According to Lash and Lury, Brand experience can be seen as a feeling of intensity. Objects are not always something that can be seen or touch physically. Unlike most natural scientists, social scientists including Lash and Lury refer objects as something that is in the imaginary world. In the new economy, brands are living on the thin air (Leadbeater, 1999; Simmel, 1978) sees ‘economic objects’ that pure desire and immediate enjoyment. Branding has been linked to structural changes, or intensifications, in the basis of consumer culture, which is especially associated with the move from Fordism to post-Fordism in the last third of the twentieth century. As a critical label, Fordism describes a mode of production based around the factory, the rationalization of labour and the standardization of goods (Grainge, 2008). 6 Although both can be sources of power, Lash and Lury differentiate the brand and commodity. Commodities works through a mechanistic principle of identity, brands through the animated production of difference’ (Fraser et al, in Lash and Lury, 2007: 7). However, Appandurai defines commodity ‘as a situation in social life of any ‘thing’ be defined as the situation in which its exchangeability (past, present, or future) for some other thing is its socially relevant feature’ (Appadurai, 1986). The summary is shown on the table below. Variable Logic Exchange value Production role Valued by History Set of relations with others Life Quantity Determinancy Production Works through Consumption Commodity Identity Money Produced as products Exchange for quantity, use value for quality No No Dead Singular Determined Labour-intensive Reproduction of identity Generalized Fordist consumption Use value: concrete singularity, qualities of product Exchange value (as commodity): homogeneity Brand Difference Not exchanged except for capital markets Source of production Expected future profits and difference Yes Yes Alive Series of goods Indetermined Design-intensive More production difference Specialized consumption Values Sign value: qualities of experience Table 1 Commodity versus Brand Methodology This essay uses the method of Global Culture Industry by following the life of Lady Gaga 7 with a biography. Lady Gaga is seen as a thing, ‘the internal organization of the object itself’ (Lash and Lury, 2007). Although she is a living human, she is a singular, manufactured brand (Gaffney, 2010) which makes her a cultural object. She is no just a pop music singer, she other values behind her. There are several people who shape Lady Gaga, including herself who has a major influence on the brand. The objects are followed by getting as much of information in many places and time from as many points of view as possible (Lash and Lury, 2007: 20). Literature reviews from various articles and research about Lady Gaga are used to reach comprehensiveness and the richness of data; and also to show intersubjectivity. In the book, Lash and Lury uses interviews to support the biography. This essay uses the interviews that are done in the multiple sources. In this biography, writer also incorporates other theorists’ views to the objects in the biography in order to test Lash and Lury’s method on the specific situations, time, and space. This essay will look at the objects with theoretical approaches by Karin-Knorr Cetina, Appandurai, Deleuze, and Heath and Potter; and Beer and Burrows. The biography is structured in three parts: the most recent development which the object enters to a flow; the structure of the industry; the beginning of the cultural object as a thing. Biography: From Germanotta to Gaga ‘I am my music; I am my art; I am my creativity’ (Gaga in Robinson, 2010) ‘She isnt a pop act, she is a performance artist. She herself is the art. She is the sculpture’. Lauper, 2010). Lady Gaga is one of the most successful acts in popular music industry in the last decade. ‘There is no denying it. Lady Gaga is one huge global brand. In fact, the money-making machine that is Lady Gaga is predicted to earn more than $100 million in 2011’ (Daily Mail, 2011). She has 8 been gaining her fans from all over the world, whom she refers as ‘little monsters’. With combining performance, she and her image have been shifting in different kinds of movement, adding her values in the eyes of the world.

Crystals essays

Crystals essays What is a crystal? A crystal is a solid substance with definite geometric shapes and molecules that are arranged in a repeating pattern (Compton ¹s ). Crystals have fixed angles between its faces, which have distinct edges. If the faces of a crystal can reflect light, then it will sparkle (Stangle). Crystals have constant angles because of the regular arrangement of its particles. There are seven types of crystals: cubic, tetragonal, orthorhombic, hexagonal, trigonal, monoclinic, and triclinic (Dr. Boyle). Crystals are classified by the shapes of their lattice or the  ³regular, periodic configuration of particles ² (American Heritage). There are two different types of lattices. There are primitive lattices where there is only one lattice point per unit cell. There are also non-primitive lattices. They are the ones with more than one lattice point per unit cell. Crystals can also be classified by their physical/chemical properties. There are four types of crystals classified this way. They are covalent, metallic, ionic, and molecular (Dr. Boyle). A covalent crystal is a crystal which is one big molecule. They usually have extremely high melting points. An example of a covalent crystal is a diamond and zinc sulfide (Dr.Boyle). Metallic crystals have high melting points and densities. They are metal atoms which sit on lattice sites while the outer electrons from these atoms flow freely around the lattice (Dr. Boyle). Ionic crystals are crystals where the individual atoms do not have covalent bonds among themselves. These atoms are held together by electrostatic forces. They are also very hard and have a relatively high melting point. Sodium chloride (NaCl, salt) is an example of an ionic crystal (Dr. Boyle). Molecular crystals are crystals where there are  ³recognizable molecules in the structure and the crystal is held together by non-covalnet interactions ² such as hydrogen bonding (Dr. Boyle). Sugar i...

What Does it Cost to Attend Haverford College?

Figuring out how much college costs is trickier than one might think. While running a simple search on a college’s list price is a good jumping off point, it doesn’t actually paint an accurate picture of the price most families will end up paying for at any given college. In fact, few attendees end up paying the majority of a college’s list price, let alone the full amount. So, what you want to look at instead is net cost: what do most families pay out of pocket, loans included? Net cost also takes into account federal/state/local government aid, institutional financial aid, and merit scholarships, subtracting these from the total amount. But how do these numbers look for Haverford, a small liberal arts college in Haverford, Pennsylvania? If you’re looking for a better sense of how the list price and net cost compare to the actual price tag on Haverford, read on! Because Haverford is a private college, it offers the same list price—or cost of tuition, housing, and accommodations combined—regardless of whether a student is in-state or out-of-state. While that means hailing from Pennsylvania won’t cut you a break on the bottom line, it is one less factor to have to consider. So, what is Haverford’s list price and who pays it? From 2016 to 2017, Haverford published a steep $69,387 as its full price. However, this price generally only applies to families with an income exceeding $175,000 per year. If your family is not in the category described above, it is highly unlikely that you’ll end up paying the list price. In this case, the most important factor in your child’s price tag is going to be financial aid. This is reflected in a college’s average net price, or the list price minus the average financial aid award. In the case of Haverford, the average net price of students receiving financial aid is $57,979. While this is already a narrower estimate of price, the average net price is still not entirely accurate. To give you a better idea of what price to expect, we’ve broken the average net price down by income bracket. *Haverford actually offers more aid on average to students in the $48-75k range than in the $30-48K range. Unfortunately, Haverford does not offer merit aid to students without demonstrated financial need. Haverford is a very small, selective school, so attendees should not expect to receive merit awards when granted admission. Given the rarity of merit awards, Haverford ranks 939th in a pool of over 1,000 schools we ranked for merit aid generosity. Paying for college can be a confusing and challenging road to navigate. We help families understand how to maximize financial aid and calculate the return on their college investment. If you feel that scholarships and financial aid will not be enough to meet your student’s price tag, another popular option for college students is to take out loans. In fact, 64% of Haverford students decide to take out loans for an average federal credit of $2,557 per undergraduate. Haverford, Pennsylvania, ranking as one of Pennsylvania’s top 10 small cities, is by all accounts a wonderful suburb in which to go to college. That being said, this location comes at a price. Haverford’s cost of living index almost double that of Pennsylvania or the U.S. as a whole at 192.6. The bulk of this can be credited to the area’s housing prices, which get an individual index of 386.7, 4.5 times higher than Pennsylvania’s average. As an example, a one-bedroom rental off-campus can run about $1,300 or more, although most students opt to stay on campus for all four years. While students should not bank on making more than minimum wage, Haverford’s average wage may help to offset some of the cost of living. With a mean hourly wage of $23.44, Haverford exceeds Pennsylvania’s $7.25 minimum wage by a long shot. Ultimately, going to college is an investment in your child’s future. In the case of Haverford College, this investment tends to pay off, a prospect that mitigates the relatively higher rates. 90% of Haverford undergraduate will graduate the college within six years, as compared to a national average of 60%. Ten years down the line, salary prospects are a projected $60,700, $10,000 higher than the national average. If you’re still looking for ways to save on your child’s education, you may want to look into scholarships. Scholarships come in a range of sizes, from covering the price of a few textbooks to handling the full cost of tuition. They are also offered for a variety of topics and with applications that vary widely in difficulty. Some tend to be very competitive, so we recommend having your student apply to as many as possible to bolster their chances. It is also important to familiarize yourself with Haverford’s policy on outside aid. For example, it may be used to offset the external funding component of financial aid. To read more about Haverford’s unique policies, read their page on outside aid . Are you looking for more personal financial aid advice? The Applications Program specializes in helping families through the process of college admissions, including what they can expect to pay for college and how to meet this price tag. Call today or read more about our program here .

Can any organisation learn to be inovative Essay

Can any organisation learn to be inovative - Essay Example These significant changes are led the impact of the globalisation which has also encouraged the technological expertise and innovation. In fact, globalisation and innovation are closely related with other. â€Å"Globalisation can be viewed as the outcome of processes of imitation and adaptation of innovation† (Organisation for Economic Co-operation and Development, 2005, p.108). Trade and business is the most of the important area that has been heavily influenced by globalisation. Globalization has been a boon for the trade and commerce as it has provided a vast opportunity to entire business world. However, it has also led to intensify the global competiveness as majority of the economies encourage the international trade by imposing free trade policies. Hope and Maeleng have defined the free trade policy as a â€Å"competition enhancing device† (Hope and Maeleng, 1998, p.61). In such competitive environments, the business organisations are trying to gain sustainable c ompetitive advantage, and in this course, innovation is the one of the most key factors. For example, Tidd, Bessant and Pavitt has identified that new product development is highly correlated with the market share and innovative attempts is the core essence of a new product development (Tidd, Bessant and Pavitt, 2005, p.5). The level of innovation generally depends on the size and types of industry. For example, technological innovation is more prominent in automotive industry rather than apparel industry. However, innovation can be termed from the technological perspective but it can be also defined from the management strategic perspective. On the other hand, there are certain requirements that must be met for incorporating innovation and these requirements are external as well as internal environments. This paper wills attempt to present analysis and discussion on the multiple aspect of innovation required in an organisation. The primary focus will on the multiple factors that mu st considered while incorporating the innovation within an organization. Hence, certain popular theories and models on innovation will be explained in order to understand the basics of innovation. In order to meet the primary objective of this paper, the identification of drivers and barriers of innovation will be analysed. Finally, the entire discussions and analyses will be summed up in the conclusion. 2. Theoretical Background regarding Innovation Innovation has been a popular area of study and many scholars and academics have tried to offered and explain their views to present the multiple aspects of innovation. They have realized the increasing importance of innovation in every aspect of human activities especially for the commercial purposes, and hence their theories are essential for the organisation seeking to develop an innovative business model and organisational culture. Incorporating an innovation within an organisation is a long process and number of factors must be ali gned as per the prevailing condition. At presents, the business organisation is continuously trying to improve their overall business model and operating activities by incorporating innovations in their organisation. The innovation used by them â€Å"can range from straightforward cost reduction measures to completely re-designing the business†

The little bee Essay Example | Topics and Well Written Essays - 250 words

The little bee - Essay Example Another way that language is a theme in Cleave’s book is that Sarah and Andrew are journalists who both use words in their occupations. When Andrew meets Little Bee and her sister, he realizes that his words do not really make a huge difference in the world. Little Bee eventually realizes that she has a renewed faith how powerful words can be because it can help a person to heal. Identity and language is crucial and the story is told from the narration of both Little Bee and Sarah. Sarah has everything she wants except happiness and Little Bee has nothing but a good sense of humor. They both have something in common. With their cross-cultural differences, they begin to understand a little more about each other and like each other. Little Bee is struggling to find out who she is. She left the British detention center not knowing how to live life other than the ways she had lived in Nigeria. Now in a new culture, she struggles to figure out who she is but with the help of Sarah, they are able to help each other. Little Bee does not think she has actually left her country but a part of it travelled with

Ambedkar Open University (BAOU) Essay Example for Free

Ambedkar Open University (BAOU) Essay Dr. Babasaheb Ambedkar Open University (BAOU), Ahmedabad was established in 1994 by the Gujarat State Legislature. It is the seventh Open University in the country in terms of their establishment. The University offers 72 programs with an enrolment of more than 1, 00,000 learners. The University has established regional centre on the campus of South Gujarat University, Rajkot and has initiated the process of another establishing regional centre on the campus of North Gujarat University, Patan. It has jurisdiction over the whole state of Gujarat. The main objectives of the university are to advance and disseminate learning and knowledge by a diversity of means, including use of any communication technology and to provide opportunities for higher education to a large segment of the population. The university encourages the Open University and distance education system in the educational pattern of the State. The university is open to all persons irrespective of classes, castes, creed or religion. Education is an important situation all over the world, and is maybe one of the most forgotten topics in the underdeveloped countries. This is the main reason why they don’t contribute to the progress of their own countries. Education is a human right, and as a fundamental right it is the responsibility of governments to provide it. The most important thing is that education influences human development, economic growth and the fundamental requirement for democracy. It is important in a country to invest a big part of the profits in education, because in many countries, governments prefer to invest in weapons without thinking that they should give another direction to the resources from the military where war and win are the most important thing. The government is blind, and they want to see first in the outside than in the inside, when there are more important things to fulfill like basic needs including food, clothing and shelter. Another important reason why it is necessary to invest in education is because children are being prepared to be poor laborers, just as the people years ago. Instead of preparing them for the future, they have been sent to the past with obsolete laws. There is a big necessity for programs that can teach the responsible use of resources, because without the right knowledge these people without education could be wasting a lot of resources and at the same time could be contributing to an unsustainable development. When speaking of development, the role of women is important in these processes, because in the countries  with the highest levels of human development it is declared that they offer equal opportunities and gender equity in their societies. It means that women can reach high positions, and they can do many of the things that were restricted to them a few years ago. When people see

What Does It Mean To Keep A Day Holy? :: essays research papers

To understand what it means to keep a day holy, one must understand what holy is. Dictionary.com defines holy as spiritually whole or sound; of unimpaired innocence and virtue; free from sinful affections; pure in heart; godly; pious; irreproachable; guiltless; acceptable to God. According to this definition to keep a day holy would be to make the day acceptable to God. Making a day acceptable to God will unquestionably vary with religious beliefs. For the Christian, Sunday is above all an Easter celebration, illumined by the glory of the Risen Christ. It is the festival of the "new creation". Yet, when understood in depth, this aspect is inseparable from what the first pages of Scripture tell us of God’s plan in the creation of the world. If the first page of the Book of Genesis presents God's "work" as an example for man, which it does, then the same must be true of God's "rest." â€Å"On the seventh day God finished his work which he had done" (Genesis 2:2) It would be clichà ©d to interpret God's "rest" as a kind of "inactivity". By its nature, the creative act, which founds the world, is unending and God is always at work, as Jesus himself declares in speaking of the Sabbath principle: "My Father is working still, and I am working" (John 5:17). The divine rest of the seventh day does not allude to an inactive God, but emphasizes the fullness of what has been accomplished. It speaks, as it were, of God's lingering before the "very good" work. The book of Exodus tells us that we need not cease all work to keep the lords day holy but only remember: "Remember the Sabbath day in order to keep it holy" (Exodus 20:8). Before commanding that something be done, the passage urges that something be remembered. It is a call to awaken remembrance of the grand and fundamental work of God, which is creation, a remembrance that must inspire the entire religious life of man and then fill the day on which man is called to rest. Rest therefore gains a sacred value: the faithful are called to rest not only as God rested, but to rest in the Lord, bringing the entire creation to him.

Apple Tows Matrix Essay

Pestel Analysis Political Factors : * War, terrorism, geopolitical uncertainties; issues beyond company’s ability to control. * 52% of the company’s net sales in 2007 coming from countries outside America. * Manufacturing or logistics might be interrupted by political events in the manufacturing countries. Economic Factors : * Overall global economy outlook is not good. * Inflation reduced consumer’s expenditure on luxuries. * Economic crisis influencing Apple’s retail’s business. Social Factors : * A variety of regulations & law for health and Safety may adversely affect company’s financial condition. * It is reported that the improper use of iPod may lead to hearing loss for users. * Technological Factors : * Fast technological changes. * Frequent introduction of new products and the continual improvement in product performance. Legal Factors: * Employments laws nationally and internationally * Tax laws in the U.S. and other countries * Foreign trade laws * Environmental Factors * Apple products are made from a high grade titanium which is to reduce pollution during the making and be recyclable as well * Products are also energy star qualified so they do not burn as much energy as traditional laptops do Porter Five Forces Threat of New Entrants-Low * As the Apple leads the market with the different products like Pc, iPhone, iPad and iPod which are full of the features. * As the Apple’s customer are loyal and they are ready to pay even the premium price to the company. * Apple has no debts. New entrants will not affect them initially. * The leaders of the market already capture the major distributors like * AT&T and Verizon in U.S which gain the 60% of the  market. Same thing with Hp, Toshiba, etc. Threat of Suppliers: Moderate * The supplier of the products like, memory, chips, disks and drive are not the same. * The products that are provided by the companies are standardized and had no substitute. * The companies are going to use the standardize products to reduce the cost hence the suppliers products essential for the industry. * As they are many suppliers in number, so the switching cost is low. * The products that are provided by the companies are standardized and had no substitute. * The industry is the growing industry and for the suppliers it is very profitable. Bargaining Power of Buyers: Moderate * The buyers are few and the customers are now moving towards the big stores like superstores, electronic retailers and web based retailers. * The buyers are seemed more concern about the product features and availability. * The products like PC’s and the mobiles phones are very individual and the brand is definitely critical for the success. * As there are many suppliers of the products like the * Apple, HP, Dell etc in the market and they all struggle for the distribution. The switching cost for buyers is low. Competitive Rivalry: High * The industry is fastest growing industry as the product lifecycle is not long. * The business has a high cost as in the case the all the players fight for the market share by cutting their cost. * The products are highly differentiated, because all are branded. * * The brand is definitely is critical for the success that is why the * Apple has a larger profit margins. * The competitors in the industry are using the different strategies. * The companies in the industry are in the market with the different strategies Threat of Substitutes: Low * There are many substitute of the technologies * Switching brands sometimes is costly but sometimes is easy. It may depends on the how much the product is standardized with the demanded features.

Alex Haley

As of now, there are millions of website that can be searched on by people. It helps people to find necessary information in a split of second rather than to go to the library and see lots of books just to find the needed information. In searching the web, there are many troubles that a person can encounter. A particular site may have the needed information but the way it was presented is dull that it may not attract people that are searching.From Ann-Marie Imbornoni site, she group the information on her site so that readers will not get annoyed in reading such a long biography or how she starts in making a novel and how she becomes a successful in writing a children’s story. Although it is much shorter and not all necessary information was written there, the important is some significant events like the year it was released was revealed there (Imbornoni, 2006). But its background color is somewhat irritating to the eyes of the visitor.Its color is so striking that a person m ay not able to stay longer if that person caught the attention of the background. And the way it was written was okay because it is very readable to anybody. The picture of Rowling is so small that visiting person should take a time to look at her picture. And from R. Pettinger site, he gives much emphasis on how the Harry Potter concept all started. He clarifies how some scenes in the Harry Potter Book I was connected to J. K. Rowling’s life (R.Pettinger, 2007). It was quite long compared to Ann Marie Imbornoni’s site, but it was much cleared and unlike to her site, some events here were not that revealed like the title of each series and when it was published. Also, the background of the site was quite dull and it was not that interesting to read if the reader wants to have a fairer background and at the same time information that will surely give that much idea. The way it was written was good because it was also readable.The picture of the writer that the author is giving emphasis was nice because if a person visiting this site doesn’t know who is J. K. Rowling will give a clarification that she is that person. . References Imbornoni, A. -M. (2006). J. K. Rowling The story of Harry Potter's creator Retrieved May 08, 2007, from http://www. factmonster. com/spot/harrycreator1. html R. Pettinger. (2007). J. K. Rowling Biography. Retrieved May 08, 2007, from http://www. biographyonline. net/writers/j_k_rowling. html

Harriet Tubman Essays - Slavery In The United States, Harriet Tubman

Harriet Tubman Essays - Slavery In The United States, Harriet Tubman Harriet Tubman HARRIET TUBMAN Harriet Tubman was an escaped slave. She helped so many of her black people that she became known as Moses of Her People. During the civil war she served the union army as a nurse, spy, cook, and scout. She was also conductor on the Underground Railroad. She was a very heroic woman. Harriet Tubman was born on plantation near Bucktown about 1820. She was one of eleven children of a slave couple. At seven years old she was hired out to do housework and care for white children on nearby farms. Later she became a field hand. When she was a teenager she was struck on the head. As a result of the blow, she fell asleep a few times a day for the rest of her life. Hard work toughened her, and before she was 19 she was as strong as the men she worked with were. In Philadelphia, Pa, and later in Cape May, NJ, Harriet Tubman worked as a maid in hotels and clubs. By December 1850 she had saved up enough money to make the first of her nineteen daring journeys back into the south. She went back the lead other slaves out of bondage. In 1851 she returned for her husband to find that he had remarried. Bibliography Harriet Tubman: Comptons Encyclopedia (http://comptonsv3.web.aol.com) (2000) Harriet Tubman: Hutchinson Encyclopedia (http://ukab.web.aol.com) (2000) Harriet Tubman: Encarta Online Concise (encarta.msn.com) (2000)

Discuss politics and power in the workplace. What is an example of an Term Paper

Discuss politics and power in the workplace. What is an example of an appropriate use of power What is an example of an inappropriate use of power, and why - Term Paper Example The concept of power stems from the concept of hierarchy in an organization and therefore power has to be exerted to get work done. Hence power backed with politics is an essential force to create change in an organization which leads to innovation. Power and politics can be used in both positive and negative ways. A balanced use of power in appropriate ways to regulate and monitor employees with strong leadership qualities can bring both satisfaction at the workplace and huge rewards for the organization. In contrast forceful manipulation and abuse of power to dominate others is extremely harmful for both the workers and the organization. Since power is always a bone of contention in the workplace, its proper usage can be tricky. Appropriate use of power should result in the form of happy, contended employees, a peaceful workplace and efficient performance. But by no means should the authority stop from exerting necessary power to prevent offending the employees. An appropriate use of power will be rewarding employees on their performance. This power can easily result in the reinforcement of the positive activities of the worker. These rewards do not necessarily have to be tangible but they can be small intangible praises which can be very meaningful for the employee and will boost his morale. (7 types of power in the workplace)Efficient use of power is also creating the right balance between being an ignorant leader and being a control freak. The employees should not be able to take advantage of the boss lenience but simultaneously should not be fed up of his micromanagement and criticism. The right ways to use powe r is dependent upon the organization and the workers but they all result in better performance, effective leadership and satisfied employees. When exerting power, it is very easy to cross the line and abuse it because with power comes the tendency to overuse it. In appropriate use of power will

How do notions of the postmodern undermine the truth of the Essay

How do notions of the postmodern undermine the truth of the photographic image - Essay Example ated to bring a revolution in ways of capturing details, critiques argue that photography is not just a mere window on the world but it has become a space for nightmares, obsessions, unconsciousness and an opening of fantasies thorough computer manipulations that stage convincing fictional images (Kostikova,2013,pp.24-28). The manipulation leads into doubts over the originality of photographs. Rather than the manipulation of photographs, other notions of postmodernism such deteriorating discipline, war photography, propaganda and political agendas can be identified to be among the causes of negativity on the truth of the photographic image. To fully understand photography, it is important to understand the origin of photography and its impact on the people of the postmodern age. The presence of photographic practice shows the ability to capture reality at a given time without any intervention by man, indicating a clear distinction from a painting that was an artistic contemplation. There had been some excitements due to the technological innovation that new gadget was capable of achieving. However, two questions were arising concerning the beautiful images produced by the camera. The first question was on the origin of the photograph image. That leads to being curious on the truth about the content of the image (Applin, 2014, pp.387-389). The second question was on the purpose of the photo image; together with the uses it can be subjected. Looking at both questions, the credibility of the photography is undermined due to the various works of art that are not original, and it becomes challenging to verifying their origi nality and the purpose of having reality on them. Hughes argues that, â€Å"Despite its apparent precision, perspective is a generalization about experience. It schematizes, but it does not really represent the way we see.† The argument can be borrowed into photography meaning that its ability to capture original experience of the world is limited