MA1 Essay Example | Topics and Well Written Essays - 1500 words

MA1 - Essay Example The thesis for the advertisement is: drink soda, and you add weight, to the levels of obesity in a few years. The intended addressee’s group for the commercial is the general population, due to the fact that concerns over childhood and adulthood obesity have hit the news over the last decade (CPHE and NCCPC 4). The man used in the advertisement is meant to communicate the figurative message, of a person ingesting fat into their body – in the form of soda. However, it is also possible to interpret that the rationale for using an adult in doing the commercial was used to pass the message to adults, some of whom are parents, so that they can stop the consumption of sugary sodas among their children. Taking into account that obesity is a problem that affects all people, rich and poor, young and old, healthy and sickly, can offer the indication that the advertisement is not targeted at any social class of people (CPHE and NCCPC 5). Further, the disgust on the face of the man, as he tries to ingest the messy contents of the glass seems to have been incorporated into the advertisemen t intentionally. The aim of incorporating the horrible facial expression into the scene could have been made, with the aim of communicating to the audience, the kind of feelings they will experience after taking sugary beverages for some years. In support of the theme that soda is a contributor to the increasing problem of adult and childhood obesity, Friedman and Schwartz give the information that the wide availability of obesity-contributing foods like sugary drinks in supermarkets, grocery stores, vending stores at school and other public places increases the access to these problems for all (718). More importantly, Friedman and Schwartz make the observation that the desire for the sugary beverages, among other similar foods, is heightened by the reinforcement of the information communicated over the media (718). The messages

Main Themes and Ideas in Marxs Thought Essay Example | Topics and Well Written Essays - 1250 words - 2

Main Themes and Ideas in Marxs Thought - Essay Example Communism is a culmination of a period in history where there will be an abundance of material wealth; where the articles of production will be distributed according to every one’s need. It is a stage where Marx predicted, that will inevitably occur due to the conflicting forces in society. Karl Marx despised the idea of private ownership and capitalism. He believes that in an economic structure where the means of production or industry are owned privately, it will only be managed by the rich and the upper class, calling it as a â€Å"dictatorship of the bourgeoisie† and will only serve their self-interest. And because of these, conflict or social tension will be inevitable and will eventually lead to the downfall of the bourgeoisie. This process of â€Å"dialectical materialism†, where the thesis collides with the antithesis will bring out the synthesis or the rise of the masses. Marx argued that these structural contradictions in the private ownership of produc tion by capitalism will cause its own demise, giving birth to Socialism which will ultimately lead to Communism. To quote Marx: In countries where modern civilization has become fully developed, a new class of petty bourgeois has been formed, fluctuating between proletariat and bourgeoisie, and ever renewing itself as a supplementary part of bourgeois society. The individual members of this class, however, are being constantly hurled down into the proletariat by the action of competition, and, as modern industry develops, they even see the moment approaching when they will completely disappear as an independent section of modern society, to be replaced in manufactures, agriculture, and commerce, by overlookers, bailiffs and shopmen. ." (Karl Marx, 1848) The result of this conflict or tension will result in a new system called Socialism. This synthesis will topple the â€Å"dictatorship of the bourgeoisie† and will be replaced by the â€Å"dictatorship of the proletariat†. But this stage is only transitory. In the end, Marx espoused that this will eventually result on the ultimate stage where there will be an abundance of everything; where class distinction is no more that even the existence of states will no longer be necessary. The by-products brought by capitalism and private ownership like urbanization will increase the number of the working class or proletariat. And as their ranks increases, so will their consciousness. This class consciousness will eventually make them understand that they have to better the system (class struggle) to better their lot. Marx argued that if the private ownership of the means of production will be taken over by the working class, this would inspire a social movement that will benefit everybody equally. This will result in a society without an oppressive class in a system that is less susceptible to cyclical crises.